This is sweet. My company gave us our usual Passover bonuses in the form of gifts bought via Sderot, so that Sderot vendors make some money off of the deal as opposed to vendors elsewhere.
Since the population of Sderot has been suffering for years now, and business has suffered along with it, there has been a movement to purchase groceries, gifts, shoes, etc. within the city. A lot of people are doing this all over Israel, though it seems to be an especially Anglo thing.
I’m happy my company had the mind to share our Passover bonuses this way. Warm, fuzzy, Israeli, Jewish, happy.