Brand new Bamba for the same old Sabra.

Last week someone introduced me to a brand new concept for the makers of a very old concept:

Nougat cream filled-Bamba.

Bamba has been around for decades, having been created by Israelis for Israelis. I suppose that’s why its maker, Osem, decided to issue a brand-new flavor around the time of Israel’s 60th birthday.

It’s actually really really awesome (Osem?) and I would suggest trying it out. I’m not much of a Bamba eater on a regular basis but once in a while, a little taste of primitive Israel is nice.

Here are a few facts about Bamba:

• Osem created strawberry flavored Bamba, shaped as spheres, a few years back.
• The snack has survived since 1963 with no decline in sales.
• It contains no cholesterol, food coloring or preservatives.
• Remember when I had a dog? She really liked Bamba.