Checked the mail today. Being in a new district, outside of Jerusalem, makes for interesting mail. Tzur Hadassah is technically a part of Matte Yehuda (מטה יהודה) but it borders Beitar, which is technically in Gush Etzion, however… yeah.
So in the mail, I usually get telephone books for different districts, catalogs for different shopping centers. Today I got a booklet that is proud to claim it is the מדריך עסקים למהדרין – the guide for Mehadrin business. That’s super-kosher business, folks.
I had a thought and when I flipped through its glossy pages advertisements, my suspicions were proven right: not a single photo or image of a female throughout. Truly Mehadrin.
They say Beitar is expanding into Wadi Fukin, taking over the small Arab town one housing development at a time. You can see Beitarians striding through Tzur Hadassah on power walks. And now we get to partake in their advertising literature…
Well, I suppose it serves us right; Tzur Hadassians are known to use Beitar facilities, too… like Mehadrin Rami Levi, Mehadrin kupot cholim, Mehadrin hardware stores…