I love the ‘טיסה נעימה’ campaign from Discount Bank in Ben Gurion airport. Here’s a sample:
In case Google Translate is off by a word or two (ha!) here’s the gist:
New Zealand? Take a right at HaSharon shore, a left in Australia and where all the sheep are – there.
If you happen to be traveling soon, check out the London ad, it’s pretty good too.
Whadya got: