Have you heard of Facebook?

It’s mid-2005. I’m sitting across from the CEO of a growing startup in what I hope – as a 23-year-old leaving the path of a journalism career to actually pay some bills – is the last interview for the job.

‘Guerrilla marketing’.

The CEO is kind, but my mind is racing as he now asks me to give some examples of the ways I’d engage in guerrilla marketing; ideas I could bring to the team. I’m racking my brain for a semi-intelligent answer – suddenly I realize how young I am – and the next thing I know I’m saying –

“Have you heard of Facebook?”

I still remember that day fairly vividly. It was the day I became conscious of something I think I’ve always done but never realized I was doing it: using personal experience to guide my actions, and the spirit of experimentation to create new opportunities for myself. For years, my CEO (and mentor) would remind me of how I blew his mind that day, as I logged in to my infant Facebook account right on his computer. There was a profile pic, the Wall, ‘too close for missiles, I’m switching to guns’. Facebook, just over a year from its own creation. Playing a random and active part in my career’s creation.

In a Jerusalem tech tower, there we were: 22-year-old me, a successful and recognized entrepreneur, and my contemporary, Mark Zuckerberg.

What I have pulled from that experience, which was the foundation of six years at Answers.com and the rest of my ongoing career, is that if you manage to become self aware enough, you can figure out how to use your own personal experience, worldliness, perspective, and spirit of experimentation as your guide. Shhh – do you hear that? It’s you, with the ability to feed your gut feelings. To build an idea into action. To learn a new trade. To become an influencer.

That day I opened a door for myself. And I got the job. And became a guerrilla marketer for as long as that was in style. Then a social media marketer, a content marketer, a marketing manager, a community manager, a brand builder.

Throughout my six years there, I learned so much about people. About high tech. About leadership. About startups. About Israel. About myself, as part of a pre-internet and post-internet generation. About early adapters. About humility and learning and biding my time.

My advice is, train in becoming self aware enough not to miss opportunities. But also self aware enough to know when it’s time to watch and learn and listen. That last part helps you know when the time is right to take opportunities, to take the leap of faith, to trust the brainstorm.

Maybe the best opportunities are born from the desperate need to justify your 22-year-old self. Or from knowing you have something to offer; you just need the guts to do it.

Why do you get out of bed and go to your workplace every morning?

Is it a sense of personal responsibility to your commitments? Is it driven by the requirement to be paid in order to live your life?

Is it because you believe in what you do? Or what your organization is aiming to do? Are you looking forward to some major event, and each day is a step in that direction? Or are you chiseling away at a glacial pace, knowing someone long after you will be the one at the finish line, but you got in early on the relay?

Is it because you’re building your own professional self? Or you are part of a team, and without you, the gears can’t run?

Is it because you need meaning in life to get you going in the morning?

Is it because you need money to make your life run?

Is it because if you don’t, people will judge you?

Is it because you owe it to the cause?

Do you often consider why it is you get out of bed and go to your workplace every morning?

Does your answer ever change?

‘Where are they now?’ edition

Is it a getting older thing? A life experience thing?

Years pass, before you know it, decades pass.

Then you start to enjoy the thought of meeting up with old friends. Old bosses. Old acquaintances. Old teachers. People who taught you. Who, today, still wouldn’t laugh at you for when they knew you as a puppy, still growing and learning. For slipping or saying or believing ridiculous things.

Met with someone today from a previous life. From… well… over a decade ago. We caught up on 13 years. I was going to be a journalist and ended up in startup marketing. He told me he remembered the first year he joined the staff of our newborn campus Hillel, and we went down to the Israeli Consulate for some activism thing. And we stopped at some gas station and I came out with a freshly purchased Sunday Times. Who would do that anymore? he seemed to imply. Or, maybe, what student would do that back then?

Something I didn’t remember but was interesting to hear. The details get fuzzy and motivations blurry. Maybe it’s life place now, maybe because I don’t get enough sleep or have enough time to spend on memory. Maybe that’s why we like to get together after all these years. A quick hour to remember what was. Remember what’s real.