Cracked-out Sesame Street marketing.

I once wrote about a bizarre and freaky Israeli marketing technique employed by the phone company using a cracked-out bird cartoon for a new campaign.

It seems cracked-out Sesame Street marketing is popular around these parts.

Call the Bezeq alcoholic parrot the Big Bird approach, if you will.

Well, here comes more freakiness – the obese and sketchy Bert and Ernie approach, brought to us by the electric company…

What’s the deal? Why do I have to do a double-take and then run under the couch with my tail between my legs when I get an electric bill? Why can’t you bad people leave Sesame Street alone? It nurtured me and raised me and made me what I am today.

Even if whatever I am today is also a little freaky.






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