B’kitzur… Israeli advertising is scary.

So I’m going through my July edition of “בקיצור” (b’kitzur, in short)  which is a newsletter for yishuvim in the Matte Yehuda region. It’s packed with ads and superficial articles, but once in a while there is a gem - or two - that must be shared. Take the following advertisement, for example. It’s a... Continue Reading →

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