Have you heard of Facebook?

It’s mid-2005. I’m sitting across from the CEO of a growing startup in what I hope – as a 23-year-old leaving the path of a journalism career to actually pay some bills – is the last interview for the job.

‘Guerrilla marketing’.

The CEO is kind, but my mind is racing as he now asks me to give some examples of the ways I’d engage in guerrilla marketing; ideas I could bring to the team. I’m racking my brain for a semi-intelligent answer – suddenly I realize how young I am – and the next thing I know I’m saying –

“Have you heard of Facebook?”

I still remember that day fairly vividly. It was the day I became conscious of something I think I’ve always done but never realized I was doing it: using personal experience to guide my actions, and the spirit of experimentation to create new opportunities for myself. For years, my CEO (and mentor) would remind me of how I blew his mind that day, as I logged in to my infant Facebook account right on his computer. There was a profile pic, the Wall, ‘too close for missiles, I’m switching to guns’. Facebook, just over a year from its own creation. Playing a random and active part in my career’s creation.

In a Jerusalem tech tower, there we were: 22-year-old me, a successful and recognized entrepreneur, and my contemporary, Mark Zuckerberg.

What I have pulled from that experience, which was the foundation of six years at Answers.com and the rest of my ongoing career, is that if you manage to become self aware enough, you can figure out how to use your own personal experience, worldliness, perspective, and spirit of experimentation as your guide. Shhh – do you hear that? It’s you, with the ability to feed your gut feelings. To build an idea into action. To learn a new trade. To become an influencer.

That day I opened a door for myself. And I got the job. And became a guerrilla marketer for as long as that was in style. Then a social media marketer, a content marketer, a marketing manager, a community manager, a brand builder.

Throughout my six years there, I learned so much about people. About high tech. About leadership. About startups. About Israel. About myself, as part of a pre-internet and post-internet generation. About early adapters. About humility and learning and biding my time.

My advice is, train in becoming self aware enough not to miss opportunities. But also self aware enough to know when it’s time to watch and learn and listen. That last part helps you know when the time is right to take opportunities, to take the leap of faith, to trust the brainstorm.

Maybe the best opportunities are born from the desperate need to justify your 22-year-old self. Or from knowing you have something to offer; you just need the guts to do it.

Searching Naftali Benn- oof, go home, Bibi, you’re drunk.

Wow. So, this just happened.

Heard HaBayit HaYehudi front runner Naftali Bennett got snotty on his Facebook page today, so I went to check it out. Typed out his name and –

Oh, hello, Bibi Netanyahu. You crashed yet another party. Living your meme, much?

Or are you a lil afraid you will one day soon* no longer be the life of the parties?

*after another term with Avigdor and Shas, of course, thankyouverymuchfellowIsraelivoters.

Naftali Bennett - oops - Bibi

Disclaimer: I’m not voting for either guy. But here’s a fun way to choose your fav.

Disclaimer #2: I swear I didn’t see that tiny gray text under the drop down in the screenshot until just now (but answer the question, Naftali).

THIS JUST IN!

Chuck Norris endorses Bibi – for real, yo. You’re screwed now, Bennett.

(h/t @mordecaiholtz)

Like the Rabbanut… on Facebook.

A couple months ago, out in Jerusalem, we noticed that kashrut certificates for restaurants seem to have been updated:

Hmmm… I didn’t even see it at first, but that ubiquitous blue F doesn’t stay out of your eyesight for too long.

The Jerusalem Rabbanut on Facebook – how kosher can that be?

So – would you like the Kashrut branch of the Rabbanut of Jerusalem… on Facebook?

Of course, you kinda have to if you do want to “ask questions and get answers online” since…

‏הרבנות ירושלים only shares some information publicly.‏ ‏If you know הרבנות ירושלים, send him a friend request or message him.‏

Can’t even make a proper Facebook Page, Rabbanut. Maybe that’s why you only have 53 friends.

Or maybe because everyone in Jerusalem is only eating Badatz these days.

Fifty-Two Frames: Out of Focus.

Some weeks I let the photo come to me, some weeks I try too hard, and some weeks I have one idea, and I do it once, and it works.

I liked the yellow of the background to kinda indicate old vs new, giving the papers a parchment glow. But I sacrificed the natural color of the hand for that.

Thanks to my roommate, the hand model.

Week 23: Out of Focus

Misplaced focus on a school night.

Shimon Peres’ writing on the Wall.

Is there anything this cutie can’t do to make us smile?

Now that he’s Mr. President – and finally found a job he fits – Shimon Peres just keeps getting better and better.

Like when I watched him interviewed by Barbra Walters on The View last month… (?!)

Now he’s gone and seen the writing on the wall – Mark Zuckerberg’s actual wall – and he actually wrote it, too.

And so a homegrown Israeli meme was born…

(By the way, context).

To Ayelet Yakira Galena, z’l

Ayelet –

Who are you, that I’m sitting here crying openly in public while reading the tragic news your parents just posted?

I never met you, I never spoke to you, I never held you, but through you parents’ amazing capacity for sharing and including all of us – thousands of people across the world, mothers, fathers, fellow Jews, friendly non-Jews, Americans, Israelis, internationals, people who know your parents personally and people who don’t – in your family’s need, we got to know you and be with you and fall in love with you as you fought so hard the cruelty you were handed in life.

It makes me wonder, Ayelet, how a sweet pure thing can be born into such hardship. Even more, it makes me wonder how there are people in this world who would choose to bring that on children – through violence, through terror, through abuse – when instead they could serve our world’s children with kindness, care and love…

I hope all of us carry your memory forward, and appreciate every aspect of goodness, especially health, we should always see in ourselves, our kids, our families, while working together to ward off the bad that humanity tends to bring into the world, in ignorance or with purpose.

To your parents: may they be blessed with even more good in their lives, born from the goodness they had in you, Ayelet, which they will forever cherish… All three of you have been an inspiration in love and dedication.

Baruch Dayan HaEmet.

Fifty-Two Frames: Themeless.

Ten years ago, a dozen or so of my college friends banned together and got me a birthday gift in honor of my impending semester abroad: a Canon EOS Rebel, my first and only SLR.

We had a ball together, but then came digital, and I’ve been mainly rocking out to little Elphs ever since. At the risk of getting all meta here, you may have noticed I dabble in a lil amateur awesomeness right here on this very blog.

So I’m expanding my ‘horizon’ and joined…

Fifty-Two Frames is a collaboration of artists who ‘gather’ weekly and share their best work based on a weekly theme, which is posted every Sunday/Monday on the Facebook page. It started in 2011 and is now about to rock its second year. It’s a project started by Yosef Adest, a Tel Aviv-based photographer and videographer (who I happen to know enjoys a word association game on occasion).

My first entry for the first week…

Week 1: Themeless

My ‘themeless’ photo is brown, cold, and… themeless.