Tag: first aid

  • B’kitzur… Israeli advertising is scary.

    So I’m going through my July edition of “בקיצור” (b’kitzur, in short)  which is a newsletter for yishuvim in the Matte Yehuda region. It’s packed with ads and superficial articles, but once in a while there is a gem – or two – that must be shared. Take the following advertisement, for example. It’s a…