New age doughnuts.

Happy Chanukah! The kid-oriented yet historically-fascinating holiday has officially begun tonight, and I wouldn’t be honest if I didn’t admit I totally didn’t get the memo and thought it started tomorrow. Even with the Hebrew dated agenda book I keep. 

I did have some clues that Chanukah was quickly approaching though: sales on candles, this year’s edition of cheap chanukiyah sold in the supermarket, party invitations, and of course – doughnuts. 

Sufganiyot – the Chanukah edition of doughnuts – are everywhere, as they always are. This year, I actually found them in a new spot: my supermarket freezer.

Oh, man, really? Frozen doughnuts? Shufersal, you know I love and cherish your homebrand, but this is a first as a product you’ve done that I wouldn’t buy.

I will note that they came with their own packet of white sugar to put on top after you’ve ‘baked’ them.  

I will also note the sadness I feel that as I am writing this, a Christmas song was on the Israeli radio, followed by a commercial that used Chanukah music to advertise a product. Oh, diaspora, you follow me everywhere.