tzur hadassah what a country

Good old fashion chutzpah.

Looks like Israeli Santa brought me a present this Chanukah, in the form of some tradional and terrible Israeli marketing tactics – one minor and one major. Allow me to share them with you:  Learn how to communicate with your potential customers This morning, I wake up to the buzzing of my phone, a call […]

what a country

Welcome home, me.

I’m back, I’m jetlagged, I’m trying to catch up with work. I get a phone call. Israeli marketing guy: Is this Mishpachat G—-? Me: Yes. Israeli marketing guy: Are you the wife? Me: Yes. Israeli marketing guy: I’m calling from Makor Rishon, a dati leumi newspaper and we’d like you to join our readership, bla […]