I signed up for KahenaCon soon after registration opened. Maybe even the day it opened. I really enjoy this conference for getting inspired in the kind of work I do, by hearing from others doing it and by the atmosphere we create when we get together. It’s a gathering of marketing professionals within the kind of environment that suits us – plenty of networking time, solid speakers, awesome lunch.
But this year I had an alternative motive – not only get inspired by the work I do, but get inspired to start looking for new work in my field. Looking for your next professional opportunity can be rough when you’ve just released a new add-on (parents, amirite?).
Newborn at home means new job hasn’t sounded as attractive as it should. It’s making me do a lot of thinking. Luckily, a marketing conference had its say today.
Here are 5 ways KahenaCon inspired me in the search for my next digital content marketing opportunity:
1. Ladies, ladies ladies.
The conference kicked off this morning with two fabulous females: Joanna Lord, CMO at BigDoor and Kate Morris, digital marketing consultant at Distilled. There is just something so welcoming about this when you’re a lady at a conference.
To anyone rolling their eyes (ugh, why do ladies always mention ladies?)… too often in the startup/marketing/hi tech world, we don’t see enough women up there. And for KahenaCon to fly out and kick off with two of the best presenters out of the whole day, who happen to be girls? Makes me feel good about our profession, too.
2. We’re alone but we’re not alone…
A few minor points Joanna made in her keynote session, ‘The Loyalist Advantage’ might be the thoughts that resonated best with me today. They both validated my self-worth as a marketer and offered a healthy dose of nostalgia for when I worked for a larger company:
- Sometimes it’s lonely when you’re a marketer in a bigger company. But at least we’re all in it together: Can I have budget? *No.* I made something out of nothing! Can I have budget? *No.* I could do this better, can I have a developer? *A developer for marketing?! No.*
- We jump in head first while the execs hang back. Someone has to for a company to survive… so there we are. First responders.
- We’re chameleons – usually the only ones at a company who are evolving… and we also take it upon ourselves to evolve our colleagues and company, too.
3. Second life for the ‘struggling’ writers.
There’s a GIRLS story line this past season where Hannah ‘sells out’ working for an advertising agency and laments her disloyalty to her creative writer self. I totally got that but it’s also incredibly naive; if she moved over to digital marketing, she might see how much room we have to create.
And really, where else would we all be if it wasn’t for this professional space? We, the recovering English majors… the dime-a-dozen MBAs… the disillusioned former journalists (FYI, I qualify as only two of those things).
We got a second chance to be creative and make our own path in an ever-evolving profession. I think we done good and I’m ready to get back to the conference table.
4. My local marketing buddies.
This might be unique to Israel. We’re blessed with an intimate hi tech and startup community, which has created an even more intimate digital marketing community. I genuinely enjoy being a contributing member to this group and seeing my colleagues a few times a year so we can discuss tactics, method, and our dangerous habit of operating Twitter while high on coffee.
5. Pumping breastmilk in a conference room.
True story. A breastfeeding-friendly conference organizer is a sign of a mother-friendly professional culture which points to a wider family-friendly society. And I’m so, er, pumped to be a part of it and know that for the most part, I will be welcome as a working mom as much as the (likely) working parent who takes me on their team.
So… when I get those batteries charged for the daily pumping… time to get back to work!