Some answers at the end of an era.

Three months ago, my company, a profitable American-Israeli-start up-turned-public-on-NASDAQ, was acquired for $127 million by an American holdings firm.

A week ago, something terribly sad happened. My company felt one of the hardest pains of being acquired; two-thirds of my office were laid off. As TechCrunch put it, it was ‘gutted.’

The saddest thing about the layoff to me was the tearing apart of the amazing team we were. As a group of people, we just… jived. We worked. We inspired each other and we shared with each other. Don’t be fooled; there are so many i’s in team – it’s just a question of whether the i’s are creative, brilliant and modest.

I think part of the reason we were so family-friendly as a workplace was because we ourselves felt like an extended family. So many of us are immigrants, with little-to-no blood relatives here in Israel. In six years of working there, I’ve joined in so many simchas – weddings, births, bar mitzvahs – and unfortunately, too many funerals. The family element was always there; personal lives were invited to enter the threshold and find supportive excitement or supportive comfort.

So, since last Monday, I’ve been mourning the team we were. We all have been. It was such an amazing, opportunity-granting time for all of us.

Now, those years are over.

But, colleagues: There is a reason head hunters are seeking team members out. There is a reason other companies are swooping in to scavenge the personnel – the company’s biggest asset.

If each of us made such an awesome picture together, I’m sure – and my hope for all of us is – we will each take back what makes us awesome, and find the next team to make great. And while taking back our individual assets, taking a little example of everyone else’s, too.







2 responses to “Some answers at the end of an era.”

  1. Gil Reich Avatar

    Nicely written, Liz. Couldn’t agree more.

    1. elie Avatar


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