Category: 400 thoughts

  • The impossible quest.

    It was exactly two years ago that I started my current job, director of marketing at a fast-paced startup in a relatively new yet traditional industry. It was also exactly two years ago that I was finished with the mandatory paid maternity leave with my third child. I was coming off a full time marketing…

  • The Giving Tree.

    The Giving Tree.

    “She’s like the Giving Tree!” That’s what Koala said when I learned that my grandmother was at the end of her life, after I explained that his great grandmother was so tired. “She is like the Giving Tree! She lived a long time and she’s like at the end when the tree is old and wrinkly and…

  • For only ₪10.90: Sexism + newborn onesies!

    For only ₪10.90: Sexism + newborn onesies!

    What do you get when you combine a ₪10.90 clothing bin with a reliable dose of modern society? Classic sexism, in newborn flavor! Here are just a few of the options I noticed at a clothing shop yesterday: 1. Money money money. And Daddy. Nothing is more classic and sexist and just plain gross than “Daddy,…

  • New parenting level unlocked: Israeli school children on Yom HaZicaron

    New parenting level unlocked: Israeli school children on Yom HaZicaron

    Here’s the scene. A mother is playing out her son’s childhood through a laundry metaphor. First the onesie. Then the tzitzit. School uniform shirt. Pants. Teenager jeans. Button down shirt. Army tzitzit. When she gets to the army uniform, there’s a ‘knock at the door.’ She sees the soldier. She crumples. He salutes. She cries…

  • Questions I answer for my kids on Holocaust Remembrance Day.

    “Those bad guys… ummm… what are they called again?” “Nazis.”

  • Happy International Women’s Day to me.

    Here’s how I found out today is International Women’s Day: My classy huz. And I suppose I was in a celebratory mood since all I ate before noon was a yogurt mixed with Fiber 1, which the marketing world tells me is the most feminine thing I can do. Girls be regular, amirite? For some reason…

  • The pregnant working mother perseveres in the face of conf–erence.

    A little while ago, I was approached to speak at a marketing conference for end-of-February in the new Hub Etzion shared workspace. I was in the middle of other conference insanity, but January Liz was all like, shrug whatevs let’s do it so I agreed. Knowing fully that in another month I’d be presenting a…

  • What’s next for my girls in Judaism?

    The following is a note I jotted down and posted for opinions on Facebook. I plan to follow up with further thoughts after a discussion was started and I had time to think deeper.  need to talk this out somewhere. sometimes I hear friends say how nervous or worried they are about raising girls because…

  • Worth a fortune

    It’s comforting to know that for decades, through wars, movements, periods of uncertainty… through times of prosperity and discovery and technological revolutions… throughout it all, kids are STILL making these.

  • It takes people to conflict.

    In a total understatement, there’s been a lot going on in Israel lately. People say it’s the start of the third intifada (again), while other people call for the third intifada. Stabbings, shootings, stonings, molotov cocktails. Lynch mobs. And the beat plays on: the same media headlines, the same talkbacks, the same Facebook statuses. The…

  • The State of Jerusalem Pride 2015: lovers love, haters hate

    ‘Why do we have parades?’ My 6yo kept puzzling over that one. ‘We have parades to say something.’ He wanted to know what we’re saying now. ‘We’re saying that love is good, everyone can love whoever they want.’ ‘Why are there rainbows?’ ‘Because there are so many kinds of love.’ The kids will probably remember…

  • State of the Workspace 2015: working from home vs working from an office

    I’m at a point where I can say I’ve gone both ways, and, a year into my ‘new’ job, I can sum up my thoughts on working from home versus working from an office. In no particular order, except that the first item on the list is OBVIOUSLY most important, here is my… State of…