Reverse Starbucks.
October 29th, 2006 by elie
I know this is old news, but nonetheless, I’m curious how the (newish) branch of Aroma, the Israeli coffee shop chain, is doing.
They pulled a reverse Starbucks in July, importing Israeli coffee to New York (coffee capital of the world? Maybe coffee per capita).
Location: Wooster Street, in NYC’s SOHO neighborhood.
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