They’re talking to you, Israelis.
The Israeli government has been enticing Israeli ex-pats back for a while now. But it seems they’ve added emotionally heart-tugging videos to their Jewish guilt arsenal.
The Returning Home Project – not just for born-diaspora Jews anymore. The campaign seems aimed at getting friends and family still in Israel to help the ex-pats come on home.
And, by the way, if you’ve been gone long enough, there are certain benefits you can actually earn by ‘making aliyah’ again. Check out the site for details.