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hi tech what a country

Kids, failure is just another item on a Startup Nation checklist

“This is an important night for the State of Israel, its citizens and young people. We see what we can do when we want and try. We are full of admiration for the wonderful people who got a spacecraft to the moon. True, not as we hoped, but we will get there, in the end.” […]

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hi tech lizrael update

5 Things I’ve Learned About Career & Family: me in a video; lotta honesty; who needs role models

Hi. Because I have decided to step up this year in ‘challenging my comfort zone’, I said yes without thinking that hard when the BreadWinners* co-founder asked me to interview on camera for their new project. *Whether it’s essays on topics about the complexities of having a career and family at the same time, or […]

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400 thoughts hi tech

Tell-All: 4 team management lessons from Summit planning

I recently, ahem, was part of a core team running one of the biggest events in startup-Jerusalem each year, in its 4th year. It’s a production put on with a lot of demands, a lot of resources, a lot of professionals, but the core team from within the company are not necessarily production careerists (though […]

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hi tech

Have you heard of Facebook?

It’s mid-2005. I’m sitting across from the CEO of a growing startup in what I hope – as a 23-year-old leaving the path of a journalism career to actually pay some bills – is the last interview for the job. ‘Guerrilla marketing’. The CEO is kind, but my mind is racing as he now asks […]

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400 thoughts b'herayon hi tech

It’s time to normalize pumping at work.

I work full time, and there are days when I’m in back-to-back meetings all day. There’s never enough time to get my work done, because if I’m not at work, I’m picking up my kids and starting the second half of my day. And when that’s over, preparing for the next one. The reality is […]

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b'herayon hi tech what a country

Next year in… your country.

Something really extraordinary happened at work today. In startup world. In the center of Jerusalem. We had the pre-Passover הרמת כוסית, or company holiday toast. Our CEO spoke a few words, leading to how blown away he is by how the company is growing, both in team… and in the number of pregnant women. Then […]

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400 thoughts b'herayon hi tech

The pregnant working mother perseveres in the face of conf–erence.

A little while ago, I was approached to speak at a marketing conference for end-of-February in the new Hub Etzion shared workspace. I was in the middle of other conference insanity, but January Liz was all like, shrug whatevs let’s do it so I agreed. Knowing fully that in another month I’d be presenting a […]

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hi tech politika what a country

Video marketing: so you *can* teach an old man new tricks

I watched a lot of videos tonight. And they all made me happy. But none so happy as this: Ex-President of Israel (and ex-every other job) Shimon Peres goes job hunting. I’m extra happy there are subtitles so you can enjoy if you’re not from around here.

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400 thoughts hi tech

5 ways #KahenaCon got me pumped to go back to work

I signed up for KahenaCon soon after registration opened. Maybe even the day it opened. I really enjoy this conference for getting inspired in the kind of work I do, by hearing from others doing it and by the atmosphere we create when we get together. It’s a gathering of marketing professionals within the kind of environment […]