So, your wife is pregnant…

A few weeks ago I noticed an advertisement at a Jerusalem cafe and I had to share:

The ad is for a campaign by Clalit health insurance: – ‘because men aren’t born ready.’

Note: And women are?!

It’s a cute if not cliche idea; as we can all see, it’s based on the stereotype that men are freaked by pregnancy and the idea of having babies around. As seen on TV I guess. On another level I think it’s actually condescending; I know a lot of guys who were as ready and willing as their wives and for whom fatherhood has come as naturally as it can. In fact, I’m married to one.

But back to the ad: It’s a very well-done viral attempt to get young couples into Clalit service. Babies make the insurance companies money from the government. It’s the main reason why my very own Maccabi health insurance company has pushed so hard to get into Beitar Illit.

Money, money, money. Humor is always welcome, though. Good for Clalit for getting edgy for the young folks. Good for guys for being good sports about the cliches. And good for women like me who notice the ads above toilets in unisex bathrooms.

For a close up of what the ad says, click it to view larger:

Ten things that every guy has to do before you enter pregnancy…


  • Breathe.
  • Prepare a list of ten things you love about your wife – you will soon need it as a reminder…
  • Ask your wife to prepare a list of ten things she loves about you – she will soon need it as a reminder…
  • No matter what, remember the answer to every question is, “What do you mean, you are totally glowing!”
  • Buy a moped, comfortable, waterproof, running shoes. In the coming months, you will be a messenger.
  • End off nicely with all your friends. Don’t worry, they’ll come to the brit.
  • Sleep, sleep, sleep.

Avoiding headaches over Yom Kippur, Jerusalem-style.

Ok, coolest thing ever.

It’s not the fact that there might be a way to prevent headaches over fast days; I’m not much of a headache-sufferer myself.

It’s the fact that Shaare Tzedek – the Jerusalem hospital that is conducting the study – totally started it and framed it in a way trying to ease fasting headaches so people can enjoy Yom Kippur for what it’s meant to be, a holy day of reflection and angelic experience rather than a torture chamber of hunger and headaches.

Here’s some info about the study; I emailed them at and got this message right after:

Thank you for your interest in the the Yom Kippur Headache Study.

Please make sure that you have emailed us a phone number where you can be reached, so that we may contact regarding the Study.  You may contact us at any time at 054 627 2867.

The following is an overview of the study which should answer any of your questions, and help you decide if you would like to participate.

The intention of the study is to test whether taking a pill before a prolonged Fast will decrease the incidence of Headache during the fast, and to test whether it will decrease the incidence of people breaking their fast.  The drug being tested is in common clinical use for pain control and is not an experimental drug.   If the drug is found to be effective in preventing Headaches during a Fast, we stand to ease the fasts of Headache Sufferers.

Who is eligible for the study?

People who are generally healthy, are between the ages of 18-65, and usually suffer from headaches when fasting are eligible.

How will the Study be Performed?

Study Participants will be divided into two groups.

A. One group will take the study drug when eating their Seudah Mafseket.
B. One group will take a placebo drug (“sugar pill”) when eating their Seudah Mafseket.

We intend to investigate the incidence of Headaches in the two groups during the fast.

When will the pill be taken?

The pill will be taken a short time before the fast, which lasts 25 hours.  After the fast, each participant will fill out a questionnaire about their fast.

How do I stand to benefit?

We anticipate an easier fast for a significant portion of participants. The pill being studied is not inexpensive, and we will be providing it, obviously, free of charge.

Are their any risks involved?

We do not anticipate any significant risks from taking one dose of the drug.  There is, as with any drug, a possibility of an allergic reaction.  Extremely rare complications of gastrointestinal Bleed, Renal, and Liver Problems have been reported.

Could there be any side effects?

Abdominal Pain, Dizziness, and Diarrhea have been reported as side effects of this medicine, although rare when taking one dose of this medicine.

How do I volunteer for the Study?

Please email us your phone number, and we will contact you. Signing up for the study will only take you a few minutes.

Here’s an article from the Jpost reporting the study details.

Tzur Hadassah is gymtastic!

Walking down the main avenue of cute little Tzur Hadassah, you will notice some park equipment on the side of the road. First time we noticed it my thinking was, “that’s a dangerous place to have kids play.”

When we got to the ‘park’ we realized it was actually an ‘adult park’ – get your minds out of the gutter – the colorful structures were outdoor gym equipment.

How cool is that? If you don’t know, I’ll tell you:

  • It feels good to live in a place that spends its arnona money on productive items for the whole community.
  • It’s nice to live in a place where people are really concerned with their health and well being (there are always be running/jogging/walking around Tzur Hadassah at all hours).
  • It’s tastefully done.

This concept of outdoor adult exercise equipment is actually gaining across Israel; so far we’ve spotted it in Tel Aviv and the Dead Sea.

Brand new Bamba for the same old Sabra.

Last week someone introduced me to a brand new concept for the makers of a very old concept:

Nougat cream filled-Bamba.

Bamba has been around for decades, having been created by Israelis for Israelis. I suppose that’s why its maker, Osem, decided to issue a brand-new flavor around the time of Israel’s 60th birthday.

It’s actually really really awesome (Osem?) and I would suggest trying it out. I’m not much of a Bamba eater on a regular basis but once in a while, a little taste of primitive Israel is nice.

Here are a few facts about Bamba:

  • Osem created strawberry flavored Bamba, shaped as spheres, a few years back.
  • The snack has survived since 1963 with no decline in sales.
  • It contains no cholesterol, food coloring or preservatives.
  • Remember when I had a dog? She really liked Bamba.


I heart the Tzur Hadassah medical clinic.

This is one of those moments when something really good happened and I have to share it with everyone I know. In marketing, we call that a sale.

Last night I spent my time rolling around in bed and puking my brains out. Not really how I had wanted to spend my Sunday evening, but, sometimes that’s the way it’s gotta be.

Today (at godawfully early in the morning) we made an appointment for the medical clinic up the block, which apparently has a good reputation, even outside of Tsur Hadassah. It takes all four kupot (socialized health insurance companies), they do lab testing and the clinic is freshly painted and decorated like it’s an interior designer’s office. Woo!

But the thing I was most amazed with was how incredibly nice, smart, friendly, human our doctor was. The man has never met us in his life, but after a few minutes of chatting (and asking all the right questions and more) he was doling out advice (unrelated to my sickness) and his cell phone number. He was actually paying attention to details and taking the time to explain how the clinic works and to welcome us.

Sounds like I have a crush, but honestly – when was the last time a doctor was so nice to you? In the States I found that all the good quality doctors were assholes and here, whether they are good or not, they are just cold. Maybe it’s just city kupot doctors.

Or maybe this guy is Anglo, been living in Tzur Hadassah for 15 years, loves his job and sees himself in a young Anglo married couple fresh off the boat to Tzur.