So, your wife is pregnant…
A few weeks ago I noticed an advertisement at a Jerusalem cafe and I had to share: The ad is for a campaign by Clalit health insurance: ReadyDaddy.co.il – ‘because men aren’t born ready.’ Note: And women are?! It’s a cute if not cliche idea; as we can all see, it’s based on the stereotype […]
Avoiding headaches over Yom Kippur, Jerusalem-style.
Ok, coolest thing ever. It’s not the fact that there might be a way to prevent headaches over fast days; I’m not much of a headache-sufferer myself. It’s the fact that Shaare Tzedek – the Jerusalem hospital that is conducting the study – totally started it and framed it in a way trying to ease […]
Tzur Hadassah is gymtastic!
Walking down the main avenue of cute little Tzur Hadassah, you will notice some park equipment on the side of the road. First time we noticed it my thinking was, “that’s a dangerous place to have kids play.” When we got to the ‘park’ we realized it was actually an ‘adult park’ – get your […]
Brand new Bamba for the same old Sabra.
Last week someone introduced me to a brand new concept for the makers of a very old concept: Nougat cream filled-Bamba. Bamba has been around for decades, having been created by Israelis for Israelis. I suppose that’s why its maker, Osem, decided to issue a brand-new flavor around the time of Israel’s 60th birthday. It’s […]
I heart the Tzur Hadassah medical clinic.
This is one of those moments when something really good happened and I have to share it with everyone I know. In marketing, we call that a sale. Last night I spent my time rolling around in bed and puking my brains out. Not really how I had wanted to spend my Sunday evening, but, […]