Tag Archive for 'Matte Yehuda'

Ella Valley winery.

My father’s in town, and as I got my habit of fermented grape-consumption from somewhere, we took him over to Ella Valley winery.
The Ella Valley is just about my backyard, nestled in Matte Yehuda. It’s lush, it’s green, and according to the winery’s 6-minute propaganda video, it’s the perfect place to grow the right grapes [...]

B’kitzur… Israeli advertising is scary.

So I’m going through my July edition of “בקיצור” (b’kitzur, in short)  which is a newsletter for yishuvim in the Matte Yehuda region. It’s packed with ads and superficial articles, but once in a while there is a gem - or two - that must be shared.
Take the following advertisement, for example. It’s a sale [...]